A Performance-driven Creative & Content Agency
Winner
Boost Mobile
"We Are Where You At?"
After virtually launching the pre-paid mobile market, Boost had lost significant market share to Big Mobile who recognized an opportunity, and threw huge dollars at it. After going dormant for a long time, and watching the pre-paid carriers duke it out for market share and customers, it was time to get back in the fight – and remind people who was king.
Boost Mobile had always believed in amplifying their customers’ passions and purpose. The goal was bring their core values back to life by refreshing the original “Where You At” tagline into a state of mind. A space where no matter who you are, you can be whatever you want to be, and Boost is there to help you do whatever you put your passions toward.
Boost Mobile "We Are Where You At"
The Campaign
The Boost brand has long been rooted in urban and action sports lifestyle culture. These icons and their commitment to follow their passion was the heart of the campaign. We leveraged influencers from all walks of life and with a wide array of talents and passion. The massive omni-channel “We Are Where You At” campaign was comprised of social, commercial, outdoor, digital, and web content. The “Unlimited World” content experience was the hub of the campaign and included a first of its kind 360 interactive VR experience, along with a bevy of documentary and video content featuring the influencers taped for the campaign.
Boost Mobile "Unlimited World"
Case Study
Digital & Social
Website
Credits
Chief Creative Officer: Zach Lyons
ECD: John Zegowitz
Director: Zach Lyons
Agency: ChopShop Entertainment