A Performance-driven Creative & Content Agency
Winner
Magnaflow
With Authority
Magnaflow is the industry leader in performance exhaust. The #WithAuthority campaign is an omni channel approach is a powerful statement of confidence and passion. It represents the mind state of the brand and it’s iconic ambassadors, Mario Andretti, Chip Foose and Arlin Ness.
With Authority "Mario Andretti"
Campaign
The goal of #WithAuthority was to remind the world of the MagnaFlow ethos and to invite like minded individuals to join the celebration of passion and the pursuit of perfection. The campaign leveraged Commercial, social and digital touchpoints and included a site called the “The Wall Of Authority” which served as content centric tentpole consisting of custom campaign content and user generated content. The goal of “The Wall” was to motivate the passion driven audience to be a part of the conversation.
Content
The custom content captured focused on the MagnaFlow ambassadors and was used to craft mini documentaries, 30 and 15 second spots and a varied quiver of social and digital assets. The material and personalities were so iconic the decision to go black and white with only the MagnaFlow yellow being selectively helped set the brand and campaign apart and still remains a dominant element for MagnaFlow. The videos native view count was well in the six figure range and The Wall of Authority generated well over 4 million impressions after only several weeks of being launched.
With Authority "Chip Foose"
Spots
The approach to production allowed for the spots to easily be versioned to be effectively targeted in both length and message for all deliverables.
Website
The goal of #WithAuthority was to remind the world of the MagnaFlow ethos and to invite like minded individuals to join the celebration of passion and the pursuit of perfection. The campaign leveraged Commercial, social and digital touchpoints and included a site called the “The Wall Of Authority” which served as content centric tentpole consisting of custom campaign content and user generated content. The goal of “The Wall” was to motivate the passion driven audience to be a part of the conversation.
Credits
Chief Creative Officer: Zach Lyons
ECD: John Zegowitz
Director: Zach Lyons
Agency: ChopShop Entertainment