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A Performance-driven Creative & Content Agency
Prestone "Defy"
The Campaign
The creative approach came from a place of empowerment and rebellion. Filling your car with Prestone isn’t just something you do, it is an act of rebellion against nature. Heat, cold and corrosion are the de facto enemy and Prestone is the protagonist. Using the Prestone is satisfying for that reason. This tone and rebellious mindset also resonates with the younger demo that Prestone needs to make brand enthusiasts. #defythis
Prestone "Defy Summer"
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Prestone "Defy Summer"
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Prestone "Defy Winter"
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