Project Overview:

With competition heating up and brand loyalty shrinking, Boost Mobile needed more than awareness—they needed action. Project Switch was a full-funnel performance campaign designed to convert frustrated customers from competitors and make switching to Boost feel like the smartest move on the map.

We helped bring the platform to life through a modular content system: paid and organic social, product-forward video, landing pages, and creator-led storytelling that clarified the offer and simplified the decision. Everything was engineered to reduce friction, increase relevance, and fuel measurable subscriber growth.

Results:

• 22% increase in subscriber growth (6.7M → 8.3M)

• $100M+ in new customer acquisition per quarter

• 23% lift in “brand on the rise” perception

Category: Product Positioning · Funnel Content · Performance Marketing Engine