Project Overview:

Boost Mobile needed to reestablish its voice and reconnect with the audience it helped define: bold, expressive, and culturally fluent. We helped evolve their iconic “Where You At” tagline into a modern creative platform—“We Are Where You At”—designed to meet a new generation of customers where they live, scroll, and share.

The campaign spanned paid and organic social, influencer-driven content, a custom digital hub, and a first-of-its-kind VR transit shelter activation. From 360° experiences to platform-native cuts and behind-the-scenes stories, every asset was built to amplify passion, drive engagement, and position Boost as more than a carrier—a cultural partner.

Results:

• Boost’s first-ever VR out-of-home experience

• Reinvigorated brand perception among under-30 audiences

• Influencer-driven campaign led to measurable lift in digital engagement

Category: Leader Positioning · Brand Storytelling · Cultural Campaign Execution