For THINK24, Co-op Solutions (now Velera) set out to redefine its flagship event as a true growth engine, elevating its brand, deepening executive engagement, and showcasing its leadership in fintech innovation. We partnered closely with Co-op’s internal team and their event production partner, The Lawrence Group, to lead the creative direction, design execution and content creation across the full experience.

We developed the event’s core creative identity, and concepted and designed all major visual assets, including a branded selfie wall, LED signage, and wayfinding systems, all crafted to reinforce the THINK brand and spark real audience interaction. For the mainstage, we created custom video, motion graphics, and animations for a massive 100-foot LED screen array, creating an immersive and visually impactful experience for attendees.

Our team also produced all pre-produced video content featured at the event, and captured on-site b-roll and select session footage for post-event recaps and evergreen brand assets. Every touchpoint was designed for modularity, cross-channel value, and long-term brand utility.

Results:

• +14% increase in attendance YoY

• 40% over sponsorship revenue targets

• 11% lift in credit union executive engagement

• Solidified Co-op’s position as a category-leading fintech brand