MagnaFlow didn’t need to introduce itself, it needed to reassert dominance. As the industry leader in performance exhaust, the brand set out to reignite its voice with a campaign rooted in confidence, craftsmanship, and cultural credibility.

We created #WithAuthority, a content-forward campaign platform built around the voices and legacies of three automotive icons; Mario Andretti, Chip Foose, and Arlen Ness. Shot in striking black-and-white with bold yellow accenting, the creative became a signature look that still defines the brand today.

The campaign ecosystem spanned national TV, short-form social, and a digital tentpole experience, The Wall of Authority—a living content hub that combined brand films, mini-docs, and UGC submitted by enthusiasts. All content was built modularly, with assets versioned for length, platform, and targeting needs across commercial and digital placements.

Results:

• 4M+ impressions within the first few weeks of launch

• Hundreds of thousands of native video views across campaign cuts

• Established a lasting brand aesthetic still in use today