Project Overview:

As Prestone celebrated 90 years, the brand needed a bold new platform to connect with younger, digitally native drivers, many unfamiliar with engine protection or seasonal vehicle care.

We built the Defy campaign around product confidence and environmental extremes, leading with a hero TVC and scaling across web, paid social, and influencer-led content. We re-launched Prestone’s social presence, rebuilt their site experience for clarity and conversion, and created a modular content suite including video diaries, tutorials, and platform-native cuts.

Results & Reach:

• Immediate lift in retail velocity and brand awareness

• New evergreen assets that extended across DTC and retail

• Repositioned Prestone for relevance with modern drivers

Category: Product Positioning - Funnel Content - Digital - Social