Project Overview:

Royal Purple needed more than a product spotlight—they needed a brand platform that aligned with their performance DNA and pushed beyond traditional motorsports marketing. We created the Outperformer Series, a storytelling engine that celebrated real individuals who strive to rise above the norm—and live the Royal Purple mindset.

From pro BMX riders to engine builders and extreme sports athletes, each story was captured through a cinematic mini-doc, then expanded across digital, paid, social, print, and out-of-home. We concepted the platform, selected and directed each Outperformer story, and produced a modular content library that spanned hero films, paid social cuts (30s, 15s, 6s), and campaign extensions.

Results:

• Strengthened Royal Purple’s position with younger performance audiences

• Brought brand values to life through human storytelling, not just specs

• Created an evergreen brand asset system with emotional resonance and media efficiency

Category: Leader Positioning · Product Alignment · Brand Film Ecosystem