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In partnership with the release of the F1 feature film starring Brad Pitt, SharkNinja launched a high-profile social campaign to amplify its APXGP brand integration and showcase its product innovation through the lens of speed, power, and performance.


We led production on three high-energy, platform-native hero spots, each blending product storytelling inspired by the sights, sounds, and vibe of Formula 1. Designed for Instagram and TikTok, the content played at the intersection of sports entertainment, branded storytelling, and digital performance.

  • “The Ultimate Pitstop” — a FrostVault cooler gets treated like an F1 car by a full pit crew

  • “Race to Clean” — two creators face off in a white-carpet vacuum sprint with Shark Cordless

  • “CREAMi Cooldown” — a visual ASMR match cut between ice bath recovery and Creami dessert prep

CLIENT • 
SharkNinja
CATEGORY • 
Product Positioning, Branded Entertainment Production, Social First Content
DATE • 
Nov 21, 2024
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SharkNinja

F1 Film Partnership Social Campaign: “Performance Never Rests”

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