Most people don’t think about headlights until they fail. So we helped SYLVANIA build a seasonal ritual around proactive replacement—with a simple, memorable hook: “Headlight Savings Time.”

Timed with daylight saving and built for mass recall, the campaign reminded drivers to check and replace their headlights whenever they reset their clocks. We developed national TV spots, platform-native video, and in-store signage with a light, punchy tone that kept safety approachable.

The campaign was designed to be reused each spring and fall—creating a recurring visibility spike that aligned with SYLVANIA’s retail calendar.

Results:

• Strong brand lift during peak seasons

• Increased adoption across major retail partner campaigns

• Created a repeatable, brand-owned moment with long-term value