SYLVANIA already owned 92% of the U.S. headlight market—so growth would have to come from smarter storytelling. We partnered with the brand to develop “Think Farther”, a fully integrated campaign built to educate drivers on proactive headlight replacement while reinforcing SYLVANIA’s leadership in safety and innovation.

We created the SYLVANIA Proving Grounds, a branded test environment that became the backdrop for product demos, explainer content, and TV spots. At the center was a nerdy-but-trusted spokesperson who guided viewers through visibility science, safety best practices, and simple upgrade steps. The message was clear: see more, replace in pairs, and think farther down the road.

Our work spanned broadcast, paid digital, in-store displays, and DTC assets—all crafted to drive both retail lift and long-term brand recall.

Results:

• Immediate sales volume lift across major retailers

• Helped advance SYLVANIA toward its 5% CATGR growth target

• Equipped the brand with evergreen safety content for ongoing use