A Performance-driven Creative & Content Agency
Winner
Royal Purple
Outperformer Series
The Royal Purple Outperformer Series showcased and celebrating individuals who strive to be better than the norm and inspire us to be better than ourselves. The omni-channel approach leveraged the real stories of these incredible individuals in commercials, mini-docs, a campaign branded microsite, social, digital, print and outdoor.
Nicole Lyons
Outperformer Series
The "Outperformers" were selected from different several enthusiast to bring the campaign to life. These inspiring individuals included; Roland Sands - motorcycle builder and racer, Nicole Lyons - drag racer, Dylan Kwasniewski - one of NASAR's youngest drivers, Lance Gilbert - Professional stuntman, Mike Schultz - Pro snowmobile and FMX rider and amputee, The Miss Gieco Offshore Racing Team - Marc Granet and Scott Begovich.
Campaign
Spots
Nicole Lyons 15sec
Mike Shultz 15sec
Mini-Docs
Mike Shultz
Roland Sands
Lance Gilbert
Credits
Chief Creative Officer: Zach Lyons
ECD: Andrew Smits
Director: Zach Lyons
Agency: ChopShop Entertainment