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Sylvania

Headlight Savings Time

Sylvania is the leading maker of automotive headlights in North America by a long-shot. That is a good problem to have, but it creates a unique challenge, how do you grow sales when you already own the market? The answer... Motivate more people to change their headlights. This is how “Headlight Savings Time” was born. 

Sylvania "Headlight Savings Time"

Sylvania "Headlight Savings Time"

Campaign

Headlight Savings Time

The commercials and accompanying digital and social content gave a face to the people you are protecting when your headlights are not just functional, but at their best. Black and white was used to convey a tone of seriousness and importance to the subject matter. Afterall what is more important than being able to keep the people you love safe. 

Sylvania "Replace In Pairs" 30sec

Sylvania "Replace In Pairs" 30sec

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Sylvania "Replace In Pairs" 15sec

Sylvania "Replace In Pairs" 15sec

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Sylvania "Everyone" 6sec

Sylvania "Everyone" 6sec

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Credits

Chief Creative Officer: Zach Lyons

ECD: John Zegowitz

Director: Zach Lyons

Agency: SCS

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