design
IMAGINE
From Concept to Creation — Beautiful design has the power to captivate audiences.
Trusted by top brands like
Trusted by top brands like
Who We Partner With
We work with growth-focused brands and teams that are:
Launching, or releasing new products or services
Need leader content positioning
Looking for A+ content that gets results
Struggling with messaging or brand voice
Frustrated with underperforming content
![Picture [h1DYhE].png](https://static.wixstatic.com/media/964d05_7f020b6908274f94b497cd1ddf00c5d2~mv2.png/v1/fill/w_202,h_202,fp_0.50_0.42,lg_1,q_85,enc_avif,quality_auto/Picture%20%5Bh1DYhE%5D.png)
With Zach and Washed&Folded, we didn’t just get high-performance campaigns for SharkNinja, we gained a partner who elevated how our teams think, operate, and show up in the market. Their effort continues to sharpen our product stories and strengthen our brand leadership.
Darryl Garcia
VP Global Head of Creative Production, SharkNinja
Washed&Folded helped elevate our approach to content and optimization. They brought a balance of creative excellence and performance discipline that helped AARP reach new audiences, deepen engagement, and deliver breakthrough results. What stood out most was how they paired big-picture strategy with flawless execution. They pushed our content to work harder and created impact at a scale we had never seen before.
Dana Voorhees
Series Producer & Content Strategist AARP Studios
Zach and team consistently brought clarity and cohesion to how we launched and marketed our products. Their video content elevated our campaigns and drove results across channels, delivering on both brand objectives and performance goals. They were smart and collaborative, with just the right mix of strategic thinking, creative follow-through, and reliable execution from start to finish.
Virginia Strickland
Executive Director of Marketing, North America TCL Communication
With Zach and team, we hired a creative company that became our partner in driving sales. We had built a situation where we dominated our market so we were able to challenge the new team to think creatively and uncover ways to grow. They joined us in driving the brand with fresh ideas, new markets to attack and excellent execution.
Brian Noble
Head of Marketing North America - Sylvania Automotive Lighting
Problems We’re Built to Solve
Authority Gap
Your brand needs a trusted voice behind it. Without clear leadership content or narrative focus, it’s hard to earn belief, let alone attention.
Visibility Hurdle
Without a clear message and repeatable content strategy, your content won’t cut through or convert.
PERFORMANCE FRICTION
Your creative looks good, but isn’t doing its job. It’s not converting. It’s not driving action. And it’s hard to prove what’s working.
fragmented content
When content lacks a shared narrative or system, it starts to feel scattered. The story breaks down. Clarity fades. Trust erodes.
The Product Launch Challenge
Authority Gap
Your innovative product needs a trusted voice behind it. Without established founder authority, even the best products struggle to gain traction.
Visibility Hurdle
Getting your product in front of the right audience requires consistent, professional content that cuts through the noise.
Pipeline Problems
A great product means nothing without qualified leads. Most companies lack the content strategy to convert interest into sales opportunities.
Content Inconsistency
Ad hoc content creation leads to disjointed messaging and brand confusion, undermining your product’s market position.
Fix the Gaps. Build the Engine.
Drive Results.
Our comprehensive approach builds your product’s market presence while delivering measurable results through our three-pillar methodology:
Leader Positioning
-
Authority & brand building
-
Thought leadership strategy
-
Podcast & webinar
-
Personal brand development
content Positioning
-
Storytelling framework
-
Content strategy & ecosystem
-
Doc-style & testimonial
-
Product & feature highlights
Sales Enablement
-
Sales meeting & event
-
Sales & product training
-
Video sales letters (VSL)
-
Objection handling (FAQ)
Results That Drive Growth
250%+
New Followers Gained
Average increase
in social following
over a 6-month campaign, amplifying reach and brand community.
75%
Authority Growth
founders & key leaders gain visibility, speaking invitations, industry press & strategic partnerships within 4 months.
40+
Pipeline Expansion
40+ qualified opportunities typically added each month, fueling growth & consideration.
27%
LIFT IN Conversion
average improvement driven by trust-building content, optimized storytelling, and tailored sales tools.
Why Choose Washed & Folded
We’re not just a creative agency.
We’re content marketing specialists who blend strategic thinking with exceptional video production.
Our team brings big-brand expertise with a boutique touch, focusing exclusively on helping innovative products succeed in competitive markets.
Client Success Stories
From transforming Boost Mobile from a niche lifestyle brand into a prepaid powerhouse with broad appeal, Zach and his team consistently delivered fresh thinking and creative precision. Their strategic approach helped the brand differentiate and grow in a fiercely competitive market. The passion and expertise they bring are evident in every project, driving results at every stage of the customer journey.
Peiti Feng
Senior Director, Brand Strategy & Marketing, Boost Mobile
QUESTIONS & ANSWERS
FAQs
Insights on some common questions about our services, process, and how we bring your creative vision to life.
Program Details & Customization
Our flagship program covers everything from strategic messaging frameworks to the creation of high-impact video, visual, and written content. It’s built around three pillars: positioning your leaders as industry authorities, telling your product’s story with clarity, and equipping your sales team with content that helps close deals.
Absolutely. While our structure is proven to drive full-funnel results, we regularly adjust emphasis to fit your needs. If leadership content isn’t your focus, we can lean more heavily into brand storytelling, sales enablement, or customer journey content. Everything is customized to your business goals.
Yes. Many clients come to us for standalone needs like video production, design, animation, or post. Whether you need a single flagship asset or a batch of short-form content, we can create a tailored project scope that fits.
Process & Collaboration
Typically, your marketing leadership plus key stakeholders from product or sales. We keep the process streamlined, our team drives strategy and production while staying closely aligned with your team at every step.
Expect to be most involved during upfront discovery and feedback rounds on strategy and creative. Beyond that, we handle the heavy lifting, keeping it light on your bandwidth while ensuring everything stays true to your brand and objectives.
We love building lasting relationships with our clients. After seeing the value we deliver, most choose to continue with us on some form of monthly retainer for ongoing content or optimization. Others tap into the asset library we’ve provided to fuel campaigns until their next product cycle. Either way, you’ll be equipped to keep driving growth.
Deliverables & Ownership
Depending on your goals, that might include thought leadership or founder videos, product demos, customer case studies, animated explainers, infographics, sales one-pagers, objection-handling video snippets, and a library of short-form assets for social.
Yes. Everything we create under your engagement is fully owned by you. That includes raw video files and editable design assets, so your team can keep using and repurposing them long after the project wraps. Distribution, media & optimization
We don’t directly manage paid campaigns or daily organic posting. However, we provide rollout playbooks, content calendars, and strategic guidance to ensure your internal team, or your existing agency, executes effectively. If you need additional support, we have trusted media partners we can bring into the project to manage distribution and paid campaigns seamlessly alongside our content.
We start by aligning on the metrics that matter most to you, whether that’s brand reach, sales conversations, or improved conversion rates. Throughout the engagement, we monitor content performance and make refinements to maximize ROI.
Absolutely. We often work hand-in-hand with in-house marketing teams, social teams, or external media agencies to ensure strategy, content, and distribution are all aligned and driving results.
Results & ROI
On average, clients see a 250%+ increase in social following over a 6-month engagement, 75% report significant leadership or brand visibility gains through speaking or media, and typically add 40+ qualified sales opportunities to their pipeline monthly. Content we create also drives an average 27% lift in conversion rates.
QUESTIONS & ANSWERS
FAQs
Insights on some common questions about our services, process, and how we bring your creative vision to life.
General
We work closely with your marketing and sales teams to refine messaging, audience profiles, and decision points—so every asset is strategic, aligned, and moves prospects forward.
Depending on your goals, that might include thought leadership or founder videos, product demos, customer case studies, animated explainers, infographics, sales one-pagers, objection-handling video snippets, and a library of short-form assets for social.
Absolutely. We can work from your playbook or collaborate to refine it, whether that means tightening messaging or developing fresh creative concepts.
Yes. Everything we create under your engagement is fully owned by you. That includes raw video files and editable design assets, so your team can keep using and repurposing them long after the project wraps.
Yes. We build social content systems with purpose—developing verticals that showcase everything from products to brand story to ambassadors. We also help identify and curate influencers who aren’t just a match on paper, but passionate enthusiasts whose own personal brands naturally align with yours.
Production Services
Yes. We support brands with everything from pre-event promos and on-site activations to podcast and webinar production and post-event recap campaigns, so you maximize every investment.
Yes. We’ve built a trusted network of producers, crews, and partners across the U.S. and globally. That means we can facilitate event and traditional production wherever your story needs to be told, without piling on unnecessary travel costs or tying up your internal team in logistics.
Definitely. UGC, influencer, and ambassador content can be extremely powerful—provided it’s true to your brand and product. We can help source A+ UGC, or work with athletes and influencers to produce content that feels like their voice, but stays authentic to your brand’s story.
We do. From brand pages to high-converting product launches, we develop sites and landing experiences that turn interest into leads.
We don’t directly manage paid campaigns or daily organic posting. However, we provide rollout playbooks, content calendars, and strategic guidance to ensure your internal team, or your existing agency, executes effectively. If you need additional support, we have trusted media partners we can bring into the project to manage distribution and paid campaigns seamlessly alongside our content.
Absolutely. We often work hand-in-hand with in-house marketing teams, social teams, or external media agencies to ensure strategy, content, and distribution are all aligned and driving results.
Content Marketing Program
Our flagship program covers everything from strategic messaging frameworks to the creation of high-impact video, visual, and written content. It’s built around three pillars: positioning your leaders as industry authorities, telling your product’s story with clarity, and equipping your sales team with content that helps close deals.
Absolutely. While our structure is proven to drive full-funnel results, we regularly adjust emphasis to fit your needs. If leadership content isn’t your focus, we can lean more heavily into brand storytelling, sales enablement, or customer journey content. Everything is customized to your business goals.
Yes. Many clients come to us for standalone needs like video production, design, animation, or post. Whether you need a single flagship asset or a batch of short-form content, we can create a tailored project scope that fits.
Typically, your marketing leadership plus key stakeholders from product or sales. We keep the process streamlined, our team drives strategy and production while staying closely aligned with your team at every step.
Expect to be most involved during upfront discovery and feedback rounds on strategy and creative. Beyond that, we handle the heavy lifting, keeping it light on your bandwidth while ensuring everything stays true to your brand and objectives.
We love building lasting relationships with our clients. After seeing the value we deliver, most choose to continue with us on some form of monthly retainer for ongoing content or optimization. Others tap into the asset library we’ve provided to fuel campaigns until their next product cycle. Either way, you’ll be equipped to keep driving growth.
Results & ROI
On average, clients see a 250%+ increase in social following over a 6-month engagement, 75% report significant leadership or brand visibility gains through speaking or media, and typically add 40+ qualified sales opportunities to their pipeline monthly. Content we create also drives an average 27% lift in conversion rates.
We start by aligning on the metrics that matter most to you, whether that’s brand reach, sales conversations, or improved conversion rates. Throughout the engagement, we monitor content performance and make refinements to maximize ROI.