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IMAGINE
From Concept to Creation — Beautiful design has the power to captivate audiences.
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Our Work
Facing These Challenges?
LIMITED MARKET EXPOSURE
Your innovative product remains hidden in a crowded marketplace, failing to reach the audiences who need it most.
LOW LEADER AUTHORITY
Your team’s expertise goes unrecognized, undermining trust in your product despite your industry knowledge.
INEFFECTIVE SALES ENABLEMENT
Your sales team lacks the compelling assets needed to effectively communicate your product’s value and close deals.
performance that goes beyond likes
We combine bold creative with data-backed video strategy to drive measurable growth and handle execution end-to-end, because hype’s good, but results are better.
76+
campaigns
44+
client partnerships
12+
industry awards
The Complete Product Marketing Asset Package
Our 6-month program elevates how your market sees your leaders and products, driving measurable growth through our proven three-pillar approach.
Leader Positioning
Position your team as trusted authorities with strategic content that builds credibility and influence.
Product Positioning
Craft clear, compelling stories and visuals that communicate your product’s unique value.
Sales Enablement
Arm your sales team with targeted tools and content that accelerate decisions and boost conversions.
Our 6-Month Engagement Process
Strategy & Planning
We develop your Product Marketing Blueprint and messaging framework for product & leaders aligned with your business goals and market position.
Authority Building
We produce and launch your leader positioning content and establish the foundation for product storytelling.
Product Story & Launch
We produce and distribute your core product content across strategic channels.
Sales Enablement Buildout
We deliver sales-focused assets such as Video Sales Letter (VSL), objection handling and FAQ videos.
Customer Journey Focus
We develop customer journey content such as case study and explainer content and testimonial/UGC assets.
Optimization, Amplification & Future Planning
We analyze results, identify opportunities, and recommend next steps for continued growth.
![Picture [h1DYhE].png](https://static.wixstatic.com/media/964d05_7f020b6908274f94b497cd1ddf00c5d2~mv2.png/v1/fill/w_202,h_202,fp_0.50_0.42,lg_1,q_85,enc_avif,quality_auto/Picture%20%5Bh1DYhE%5D.png)
With Zach and Washed&Folded, we didn’t just get high-performance campaigns for SharkNinja, we gained a partner who elevated how our teams think, operate, and show up in the market. Their effort continues to sharpen our product stories and strengthen our brand leadership.
Darryl Garcia
VP Global Head of Creative Production, SharkNinja
Washed&Folded helped elevate our approach to content and optimization. They brought a balance of creative excellence and performance discipline that helped AARP reach new audiences, deepen engagement, and deliver breakthrough results. What stood out most was how they paired big-picture strategy with flawless execution. They pushed our content to work harder and created impact at a scale we had never seen before.
Dana Voorhees
Series Producer & Content Strategist AARP Studios
Zach and team consistently brought clarity and cohesion to how we launched and marketed our products. Their video content elevated our campaigns and drove results across channels, delivering on both brand objectives and performance goals. They were smart and collaborative, with just the right mix of strategic thinking, creative follow-through, and reliable execution from start to finish.
Virginia Strickland
Executive Director of Marketing, North America TCL Communication
With Zach and team, we hired a creative company that became our partner in driving sales. We had built a situation where we dominated our market so we were able to challenge the new team to think creatively and uncover ways to grow. They joined us in driving the brand with fresh ideas, new markets to attack and excellent execution.
Brian Noble
Head of Marketing North America - Sylvania Automotive Lighting
From transforming Boost Mobile from a niche lifestyle brand into a prepaid powerhouse with broad appeal, Zach and his team consistently delivered fresh thinking and creative precision. Their strategic approach helped the brand differentiate and grow in a fiercely competitive market. The passion and expertise they bring are evident in every project, driving results at every stage of the customer journey.
Peiti Feng
Senior Director, Brand Strategy & Marketing, Boost Mobile
The Washed&Folded Advantage
Content Inconsistency
Ad hoc content creation leads to disjointed messaging and brand confusion, undermining your product’s market position.
Pipeline Problems
A great product means nothing without qualified leads. Most companies lack the content strategy to convert interest into sales opportunities.
Visibility Hurdle
Getting your product in front of the right audience requires consistent, professional content that cuts through the noise.
Authority Gap
Your innovative product needs a trusted voice behind it. Without established founder authority, even the best products struggle to gain traction.
QUESTIONS & ANSWERS
FAQs
Insights on some common questions about our services, process, and how we bring your creative vision to life.
Program Details & Customization
Our flagship program covers everything from strategic messaging frameworks to the creation of high-impact video, visual, and written content. It’s built around three pillars: positioning your leaders as industry authorities, telling your product’s story with clarity, and equipping your sales team with content that helps close deals.
Absolutely. While our structure is proven to drive full-funnel results, we regularly adjust emphasis to fit your needs. If leadership content isn’t your focus, we can lean more heavily into brand storytelling, sales enablement, or customer journey content. Everything is customized to your business goals.
Yes. Many clients come to us for standalone needs like video production, design, animation, or post. Whether you need a single flagship asset or a batch of short-form content, we can create a tailored project scope that fits.
Process & Collaboration
Typically, your marketing leadership plus key stakeholders from product or sales. We keep the process streamlined, our team drives strategy and production while staying closely aligned with your team at every step.
Expect to be most involved during upfront discovery and feedback rounds on strategy and creative. Beyond that, we handle the heavy lifting, keeping it light on your bandwidth while ensuring everything stays true to your brand and objectives.
We love building lasting relationships with our clients. After seeing the value we deliver, most choose to continue with us on some form of monthly retainer for ongoing content or optimization. Others tap into the asset library we’ve provided to fuel campaigns until their next product cycle. Either way, you’ll be equipped to keep driving growth.
Deliverables & Ownership
Depending on your goals, that might include thought leadership or founder videos, product demos, customer case studies, animated explainers, infographics, sales one-pagers, objection-handling video snippets, and a library of short-form assets for social.
Yes. Everything we create under your engagement is fully owned by you. That includes raw video files and editable design assets, so your team can keep using and repurposing them long after the project wraps. Distribution, media & optimization
We don’t directly manage paid campaigns or daily organic posting. However, we provide rollout playbooks, content calendars, and strategic guidance to ensure your internal team, or your existing agency, executes effectively. If you need additional support, we have trusted media partners we can bring into the project to manage distribution and paid campaigns seamlessly alongside our content.
We start by aligning on the metrics that matter most to you, whether that’s brand reach, sales conversations, or improved conversion rates. Throughout the engagement, we monitor content performance and make refinements to maximize ROI.
Absolutely. We often work hand-in-hand with in-house marketing teams, social teams, or external media agencies to ensure strategy, content, and distribution are all aligned and driving results.
Results & ROI
On average, clients see a 250%+ increase in social following over a 6-month engagement, 75% report significant leadership or brand visibility gains through speaking or media, and typically add 40+ qualified sales opportunities to their pipeline monthly. Content we create also drives an average 27% lift in conversion rates.
