Washed & Folded
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Eighteen projects / fifteen years /

Work.

Every company here had value that buyers could not see quickly enough. I led the creative that closed the distance.

The Opulen wordmark, a client applying the regimen, and the Opulen monogram.
Opulen
Positioning / Brand identity / Business model design / Go-to-market strategy /
Experience is Everything printed on a THINK 24 banner, with the exclamation picture window and the circle lockup.
THINK 24
Brand identity / Creative development and strategy / Video /
Acumen: How do you explain products this complicated to five different industries?
Acumen
Naming / Positioning / Brand identity / Website /
Power & Light: Veteran team. New company. Crowded category.
Power & Light
Naming / Positioning / Brand identity / Website /
Excelsior: Advice is easy to claim. Having run the business is not.
Excelsior
Naming / Positioning / Brand identity / Website /
Sylvania: How do you grow beyond 92% market share?
Sylvania
Integrated campaign development / Broadcast / Social / DTC /
Oxigen: How do you make one water matter more than another?
Oxigen
Go-to-market strategy / Brand identity / Packaging / Social /
The MindWell Retreats homepage, the smile mark over an aerial of the Hana coastline
MindWell Retreats
Naming / Brand identity / Website / Go-to-market strategy /
Boost Mobile: Growth in the most competitive corner of wireless.
Boost Mobile
Integrated campaign development / Broadcast / Social / Digital OOH /
Prestone: Making ninety years of trust matter to the next generation.
Prestone
Integrated campaign development / Broadcast / Social / Website /
SharkNinja: How do you sell a product in a category that does not exist yet?
SharkNinja
Integrated campaign development / Broadcast / Digital / Production /
Three Vans surfers carrying boards down a residential street in Japan, from the Down Days series
Vans
Branded series / Creative development / Production / Distribution /
Blizzard: Giving a new sport credibility with an audience that had never watched.
Blizzard
Documentary / Creative direction / Production / Content strategy /
Magnaflow: Sounding like the category leader they already were.
Magnaflow
Integrated campaign development / Broadcast / Digital / Website /
Royal Purple: The small fish in a category of heavyweights
Royal Purple
Integrated campaign development / Broadcast / Social / OOH /
BlackBerry: Relaunching an icon.
BlackBerry
Brand relaunch / Campaign development / OOH / Digital /
Alcatel: How do you make a value phone worth wanting?
Alcatel
Integrated campaign development / Broadcast / Social / Digital /
Too Faced: Two product lines, one video system, a fraction of the budget.
Too Faced
Creative development / Production / Social /

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